Privacy Policy
Last updated: 12 November 2026
This policy explains what personal data Addmetrica collects through addmetrica.com, why we collect it, who we share it with, how long we keep it, and the rights you have. We keep it short on purpose. If anything is unclear, write to hello@addmetrica.com.
Who we are
This website is run by Addmetrica. The company is being registered in Bulgaria, and we will add its full legal name, registered address and registration number to this page as soon as registration is complete. Until then, Addmetrica's founders are responsible for the personal data described in this policy (the "controller"). You can reach us at hello@addmetrica.com.
In this policy "Addmetrica", "we" and "us" mean the business behind this website. We have not appointed a Data Protection Officer, because the law does not require one for what we do. Privacy questions go to the email address above.
What we collect, why, and for how long
| When | What we collect | Why, and our legal basis | How long |
|---|---|---|---|
| You visit the site | Technical data your browser sends with every request: IP address, browser and device type, the pages requested and the time. | To deliver the site and keep it secure. Legitimate interest (Article 6(1)(f) GDPR). | Kept in server logs by our hosting provider, Cloudflare, Inc., for the period set in its own privacy terms. |
| You book an Intro Call | First and last name, email address, company name, and anything you choose to add in the optional booking questions (for example monthly ad spend and platforms). Also the time you pick and your time zone. | To schedule the call, send you the confirmation and video link, and prepare for the conversation. Steps taken at your request before a possible contract (Article 6(1)(b)) and our legitimate interest in handling business enquiries (Article 6(1)(f)). | Up to 24 months after our last contact with you, unless we start working together (see "If we work together"). |
| You email us, including to ask for the one-pager | Your email address, your name if you give it, and what you write. | To reply and send what you asked for. Same legal bases as above. | Up to 24 months after our last contact with you. |
| You accept analytics cookies | Cookie identifiers, pages viewed, clicks and similar events, device and browser details, approximate location, and where you came from. Google states that Google Analytics does not log or store IP addresses. | To understand how the site is used so we can improve it. Your consent (Article 6(1)(a) GDPR, and the ePrivacy rules on storing information on your device). You can withdraw it at any time. | Analytics records are kept for 14 months. The cookies last up to 2 years by default. See the Cookie Policy. |
| You make a cookie choice | Your choice (accept or reject) and, if you used the prompt on the booking calendar, whether you allowed it, stored in your own browser's local storage. They are never sent to us. | To remember your choice so we do not ask again on every page. | Until you clear your browser data or change your choice. |
We only use your data for the purposes in this table. We do not sell personal data, we do not use it for advertising, and we do not make decisions about you by automated means or build profiles of you.
The booking calendar
The calendar for booking an Intro Call is provided by Google (Google Calendar appointment schedules). It does not load when you open the page. It loads only after you click "Show available times" and have allowed it: if you accepted cookies it loads straight away, and otherwise a prompt first asks you to allow Google's calendar. From that moment your browser connects to Google, which receives technical data such as your IP address, and the details you enter are stored in our Google Workspace account. Google acts as our service provider for that data. If you would rather not use it, email us and we will arrange a time that way.
We do not record Intro Calls unless we tell you before the call starts and you agree.
If we work together
If you become a client, we process your business contact details to run the engagement and meet legal obligations such as accounting, and we keep them for as long as the law requires. Data from your advertising accounts and analytics is handled under our client agreement and a data processing agreement. This policy covers the website only.
Who we share data with
- Google, which provides our email, calendar and video calls (Google Workspace) and, if you accept analytics cookies, Google Analytics. Google processes the data on our behalf under its data processing terms.
- Cloudflare, Inc., which hosts the site, delivers it to your browser and runs its domain name service.
- Professional advisers, such as accountants and lawyers, where needed.
- Authorities, where the law requires it.
This site loads its fonts from our own servers and not from Google. The links to LinkedIn and Instagram simply take you to those sites, which have their own privacy policies. Nothing from them loads on our pages.
Transfers outside your country
Google and our hosting provider may process data in the United States and other countries outside the European Economic Area. Google states that it relies on the EU-US Data Privacy Framework for transfers of data from the EEA to the United States, and on Standard Contractual Clauses where it does not. You can ask us for details of the safeguards that apply to your data.
Your rights
Whichever country you are in, we will honour these rights as far as the law that applies to you provides them. Under the GDPR you have the right to:
- ask us for a copy of the personal data we hold about you (access);
- have inaccurate data corrected;
- have your data deleted, in the cases the law provides;
- restrict how we use your data in certain cases;
- receive the data you gave us in a common format, or ask us to pass it to another provider (portability), where we process it by consent or contract;
- object to processing that rests on our legitimate interests, on grounds relating to your situation;
- withdraw consent at any time. Use "Manage cookies" in the footer to withdraw cookie consent. Withdrawing does not affect what we did before.
To use any of these rights, email hello@addmetrica.com. We will reply within one month. We may ask you to confirm who you are first.
Complaints
You have the right to complain to a data protection authority. Because we are established in Bulgaria, ours is the Commission for Personal Data Protection (Комисия за защита на личните данни):
2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia, Bulgaria
Email: kzld@cpdp.bg
Website: www.cpdp.bg
You can also complain to the authority in the country where you live or work. We would appreciate the chance to put things right first, so please contact us as well.
Do you have to give us your data?
No. Giving us your data is your choice. But we cannot book an Intro Call or reply to an enquiry without a name, an email address and, for bookings, a company name. Accepting analytics cookies is optional, and the site works the same either way.
Keeping data safe
We limit access to the people who need it, use the security features of the services we rely on, and ask our providers to protect data to the standard the law requires. No system is completely secure, so please do not send passwords, card details or other sensitive information by email or in the booking form.
Children
Our services are for businesses. This site is not aimed at children and we do not knowingly collect data from them.
Changes to this policy
If we change how we use personal data, we will update this page and the date at the top. If a change affects you materially, for example a new purpose, we will tell you before it takes effect.
Contact
Email: hello@addmetrica.com.